Greg Lansky (born December 12, 1982) is a French entrepreneur and investor based in the United States. He has directed and produced a number of adult films he describes as art. Lansky was a founder of Vixen Media Group in 2014, one of the largest companies in the adult entertainment business, and was its chief executive officer until January 2020 when he sold his full stake in the business. Under Vixen Media Group, he has created high-end adult studios such as Blacked, Tushy and Vixen.
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Biography
Lansky was born on December 12, 1982 in Paris, France. He was raised Jewish. Lansky attended marketing school in Paris and worked for various TV networks. After dropping out of school, he briefly worked in television production in Paris and interned with a production company that produced reality TV shows. Shortly after he moved to Los Angeles to pursue a career.
Business ventures
In 2005, Lansky moved from Paris to Los Angeles and started working in adult entertainment industry. In 2006, Lansky was given a directorial contract. Lansky went on to direct many titles for New Sensations/Digital Sin until 2007. Lansky opened his production company and began directing and producing for the web-based adult network Reality Kings. Lansky stopped working for Reality Kings in 2014 to concentrate on creating his own company.
In 2014, Lansky founded Vixen Media Group and established its suite of award-winning studios: Vixen, Blacked, and Tushy. In 2018, Lansky transitioned into running his company and producing rather than directing.
Rolling Stone profiled Lansky and his "adult entertainment empire," and Ad Age called him "a master of SFW marketing." Kanye West revealed on Jimmy Kimmel Live! that his favorite porn website was Lansky's Blacked. Lansky offered West the opportunity to direct an adult film, and the pair were photographed together backstage at the 2018 Pornhub Awards. Several hip hop artists have showed association with Lansky and his brands including Post Malone, Lil Pump and Trippie Redd.
Recognition
Greg Lansky at the 2016 AVN Awards in Las Vegas, NV
Lansky has been compared to Hugh Hefner and is credited with having "elevated the business as a whole." He was called "the most-pirated man in porn," and the movies his company produced are "some of the most-watched adult film content in the world." Lansky has been referred to as "The Spielberg of Porn" and his Instagram was called "the most NSFW" profile of all time by GQ France.
Awards
During the 2018 AVN Awards, Lansky became the second man in history to ever win AVN Director of the Year three consecutive times.
Best Web Director – XRCO Award – 2014
Best Web Director – XRCO Award – 2015
Best Director – XRCO Award – 2016
Best Release – XRCO Award – 2016
Best Cinematography – AVN Awards – 2016
Director of the Year – AVN Awards – 2016
Best Director – NightMoves Award – 2016 (Editor's Choice)
Director of the Year – AVN Awards – 2017
Best Director – Non-Feature AVN Awards – 2017
Best Marketing Campaign AVN Awards – 2017
Director of the Year – Body of Work 2017 XBIZ Award
Best new Studio: Vixen – DVDEROTIK Awards – 2017
Director of the Year – AVN Awards – 2018
